Hi-Chew is a chewy fruit candy brand that originated in Japan. Known for its soft, malleable texture, Hi-Chew is made from a blend of fruit juice and sugar, providing a long-lasting flavor experience. The candy comes in a variety of fruit flavors and is packaged in individually wrapped pieces. Hi-Chew’s unique texture combines the elements of taffy and gum, making it distinctive among other candies. It has gained popularity globally, appealing to both children and adults for its flavorful and chewy characteristics.
The iconic Hi-Chew celebrated its 50th anniversary at a vibrant event in Tokyo's Shimokitazawa ADRIFT, drawing fans of all ages. Japanese boy band Naniwa Danshi highlighted their personal connections to…